What is USC?

Unwanted sexual contact

What is say no to USC?

Say no to USC is a multi-media social marketing campaign that aims to prevent unwanted sexual contact and increase awareness of the risks in the Western Bay of Plenty.

How does it work?

Research 

Tauranga Safe City has appointed focus groups using a cross section of students from local Bay of Plenty schools. Speaking on behalf of their peers, the students have been instrumental in the development of key messages that speak directly to the target audience.

Education 

Using the key messages developed by the focus groups, eight individual information cards were developed for students seeking advice on unwanted sexual contact. The cards offer advice, information and a list of useful contacts. Click on the gallery to view the cards.

Social marketing

As a direct approach to the target market, a social marketing campaign has been developed in which students can text LIMO to 244 and seven lucky winners will win a limo ride for themselves and seven friends to their respective balls, (Tauranga Girls’ College is excluded due to their early ball date). So if your child has run out of credit…again…hopefully it’s because they are supporting this great campaign!